Marketing

Andy and the Odd Socks launch new album with kids’ parties


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Andy Day is a popular children’s TV presenter in the UK on TV channel CBeebies, but he’s also been building a music career as the frontman of Andy and the Odd Socks.

The band’s new album comes out today (22 May) through Sony Music’s children’s entertainment label Magic Star, and there’s an inventive marketing campaign around it. Over the next week, there’ll be 250 children’s parties happening in the UK: essentially album playback events with games and (occasionally) a drop-in appearance from Day himself.

With the UK still in Covid-19 lockdown, these parties aren’t physical events: instead, they’ll be happening on Zoom. The campaign is the result of a partnership between Magic Star and marketing agency Come Round, which specialises in this kind of ‘party marketing’ for clients like Lego, Tomy and Panasonic.

There’ll also be a livestream on Facebook this afternoon featuring Day and the band.

Stuart Dredge

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