Deezer launches in Turkey with local catalogue and playlists


Streaming service Deezer has gone live in its latest market: Turkey. It’s launching with catalogue from local labels Arvupa & DMC as well as Sony Music, Universal Music, Pasaj Muzik, Seyhan Muzik, Poll Production and GTR. If you’re wondering why no mention of Warner Music, given that it’s a corporate cousin of Deezer under the Access Industries umbrella, note that DMC is Doğan Music Company, the Turkish label that recently deepened its partnership with WMG around local repertoire. Deezer is launching a number of Turkish playlists for its debut there: ‘Çok Taze’, ‘Gece Vardiyası’ and ‘Rapturk’ among them. For more on Turkey, read our country profile from February this year, which explained why industry insiders there hope the country could be on the verge of “an explosion in both revenues and subscriber numbers” for music streaming. According to the IFPI, Turkey was the 32nd biggest recorded music market in 2019, with revenues up 29.6% year-on-year to $48.3m – 67.3% of which came from streaming.

Written by: Stuart Dredge