We reported yesterday on concerns that India’s growth in paid music subscriptions has slowed down. Now one of the main Indian streaming services, JioSaavn, has a new initiative that it hopes will make its JioSaavn Pro subscription tier more attractive to listeners.
The new feature is called JioSaavn Pro Rewards, and it’ll offer a range of benefits to subscribers, from three months of livestreamed yoga classes to discounts on e-health services.
JioSaavn is working with partner companies on all this: Sarva Yoga, HealthifyMe, 1MG and Care·fit, with the pitch to listeners being that they could get much more value in the rewards than they spend paying for a JioSaavn subscription – that costs 399 rupees a year, but the rewards for the month of May are worth 2,350 rupees alone, according to the company.
“We want a JioSaavn Pro subscription to add more value to our users’ lives beyond just ad-free and offline listening,” said VP of consumer revenue Mihir Shah. As part of the announcement, JioSaavn said that its subscriber total already grew fourfold since early 2019, although it did not offer any figures with that claim.