billie eilish

It’s been a period of near-constant records and milestones for Billie Eilish: her latest achievement is passing 30 million subscribers to her YouTube channel. She’s one of fewer than 15 artists to reach that total, and according to YouTube, she’s added more than 16 million of those subscribers in the last 12 months.

Her top video, for ‘Bad Guy’, currently stands at just over 880m views, while according to YouTube’s insights tool, her music has generated 5.7bn video views in the last year – with her top three cities being Mexico City, Lima and Santiago.

Eilish was also the first artist chosen for YouTube’s ‘mini-series’ documentary format in February last year.

In separate YouTube news, Led Zeppelin’s 2012 concert film ‘Celebration Day’ will be made available on YouTube from this Saturday (30 May) for three days, starting with a premiere for fans who want to co-view. The film documented the band’s reunion in 2007 for a tribute concert for Atlantic Records founder Ahmet Ertegun. As for Led Zep’s YouTube stats, their music has generated 448m views in the past 12 months (or, in our new unit of choice measuring YouTube popularity: 0.08 Billie Eilishes).

Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!

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Stuart Dredge

Music Ally's Head of Insight

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