Photo by Christian Wiediger on Unsplash

Elvis Presley, The Beatles, Marvin Gaye, James Brown, Gladys Knight & The Pips, The Jackson 5… The list of iconic performances from US TV programme The Ed Sullivan Show is a long one.

Many of those performances can already be found on YouTube in one form or another, from fan-uploaded videos to those on artists’ own channels (The Beatles, for example).

Now, however, the official Ed Sullivan archive is coming to YouTube, as well as the show’s own website. It’s the result of a deal between Universal Music Enterprises – UMG’s US catalogue-focused division – and Sofa Entertainment, the owner of the show’s library of more than 10,000 performances.

Seven of those performances were made available on YouTube on Friday, with another to follow every day – “thousands” will be uploaded over the next three years. The deal mentions “streaming services” in the plural, so while the YouTube focus is on the official The Ed Sullivan Show channel, there’s scope for the performances to pop up elsewhere too.

Photo by Christian Wiediger on Unsplash

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Stuart Dredge

Music Ally's Head of Insight

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