Research firm Roy Morgan has published a report on music streaming usage in Australia. It claims that more than 12.7 million Australians – 61% of the population – now stream music on a monthly basis. That’s 3.7 million more than did so three years ago.
The report also has some figures for the market shares of the various streaming services, claiming that Spotify is the leader, having more than doubled its Australian user base since 2017 to eight million people. Bear in mind that’s a combination of free and paying users. The report claims that YouTube Music (including Google Play Music) is the second most popular with 5.5 million users in Australia, with Apple Music and SoundCloud (both unquantified) in third and fourth place.
Overall though: “Importantly, the largest growth has been over the last year with an increase of 1.6 million users of music streaming services since early 2019,” said Roy Morgan CEO Michele Levine.
Australia was the ninth biggest recorded music market in the world last year according to the IFPI, growing by 6% year-on-year. Streaming accounted for 70% of that market.
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