Twitch is having a difficult moment with copyright takedowns and demands for a platform-wide licensing deal, but the US National Music Publishers Association (NMPA) has its sights set on sync royalties for recorded livestreams from a wider set of platforms.
“This license is reserved for when video is paired, or synchronized, with music and saved to play again and again. This is a very common practice for live streams, and it is crucial that platforms like Facebook Live, Twitch, Zoom, YouTube and more have licenses in place for this type of recorded activity,” wrote NMPA boss David Israelite in a guest column for Billboard. He also put games like Fortnite on notice, thanks to its recent Travis Scott concerts, which attracted 27.7 million fans on Fortnite alone, with more watching on YouTube, Twitch and other platforms.
“The scale compared to even large stadium concerts is massive. If live streaming is temporarily going to replace the $12 billion dollar touring industry, then a great deal of revenue will be lost to music creators if these platforms fail to license properly,” wrote Israelite. “And we have only scratched the surface of where these virtual concert platforms can and will go.”
Image by Mano Kors / Shutterstock.com
Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!