In 2019, we wrote about a couple of piracy reports (here and here) that offered good news for the music industry: sharp declines in music piracy over the previous year. Now there’s another one for the list: a report from the Danish Chamber of Commerce, based on a survey of 2,000 Danes about their digital habits.

There’s some not-so-good news for the bigger picture across all content types: the number of Danes who download or stream unlicensed content has stayed relatively stable since 2018. Among younger Danes, however, it is growing – leaping from 28% two years ago to 41% now.

The bulk of illegal content was made up of movies and TV (up from 81% of respondents doing so two years ago to 85% now) but the music industry has something to celebrate here as illegal consumption of music slipped from 32% to 22%.

The Chamber Of Commerce cited the impact of Spotify and Apple music as well as bundled telco subscriptions as contributory factors in this decline.

Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!

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Stuart Dredge

Music Ally's Head of Insight

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