Marketing

Lady Gaga launches creative Chromatica contest with Adobe


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In May we reported on Marshmello teaming up with creative-software firm Adobe on a ‘Be Kind’ campaign, getting fans to create a short video based on his new single. Now the company is launching a new contest with Lady Gaga based around her latest album ‘Chromatica’.

Gaga is providing her own assets for the competition: photos, illustrations, logos, icons and typography, with fans challenged to “create your Chromatica” using Adobe tools like Photoshop and Illustrator. A grand prize of $10k plus a print of their creation autographed by Gaga herself is up for grabs.

There are echoes (possibly unwanted, given its mixed reception) of Lady Gaga’s ‘ARTPOP’ app back in 2013, which included its own section for creating Gaga-inspired digital art.

Stuart Dredge

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