Marketing

Wellness firm Chopra launches meditations with J Balvin


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Chopra is the wellness company launched by author and alternative-medicine figure Deepak Chopra. It’s just announced a partnership with Colombian reggaeton star J Balvin for a 21-day meditation program called ‘Renew Yourself: Body, Mind & Spirit’.

It’ll be available in Spanish or English, mixing guided meditations with “self-care wisdom”, and will be free to access. “When our world is in flux, our mental wellbeing is often one of the first things we neglect. But this should not be the case,” wrote Balvin, in an article for People.

“In fact, it’s in times like these that mindfulness can help us most. Which is why it’s simply not enough anymore to have a product that’s for everyone — access has to be for everyone, too.”

It’s the latest music / mindfulness crossover, following the campaigns and content with artists being run by companies like Calm and Headspace.

Stuart Dredge

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