Tattoboo / Shutterstock.com

YouTube is testing a new feature for people to upload videos that are 15 seconds in length. We can’t think where it got that idea from…

Okay, this isn’t a pure TikTok clone: there are some interesting aspects to it. “We’re testing out a new way for creators to easily record multiple clips directly in the YouTube mobile app and upload as one video,” explained YouTube on its online support page.

“If you’re in this experiment, you’ll see an option to ‘create a video’ in the mobile upload flow. Tap or hold the record button to record your first clip, then tap again or release the button to stop recording that clip. Repeat these steps until you’re done capturing footage up to a maximum length of 15 seconds.”

It’s being tested in YouTube’s Android and iOS apps “with a small group of people” for now. It’s the latest TikTok-influenced new feature from a bigger company: Instagram’s ‘Reels’ feature being another.

Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!

Avatar photo

Stuart Dredge

Music Ally's Head of Insight

Leave a comment

Your email address will not be published. Required fields are marked *