Marketing

BTS Army (and Cape Verde) help K-Pop stars break iTunes record


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Is there any country in the world where BTS aren’t big? They’re certainly big in Cape Verde: their ‘Black Swan’ track has gone to number one in the country’s iTunes chart.

Why are we writing about this? Well, this was the 103rd country where the track had topped the iTunes rankings, breaking Adele’s record of 102 countries with ‘Hello’.

FYI: Cape Verde is made up of 10 volcanic islands in the central Atlantic Ocean, with a population of just over half a million people.

And yes, this is another example of the reach and inventiveness of the band’s superfans, the BTS Army, who coordinated a campaign to get ‘Black Swan’ to the top of the iTunes charts in as many countries as possible – see also: Nepal, Zimbabwe – in order to break Adele’s record.

It’s the latest tremendous manifestation of modern fandom.

Eamonn Forde

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