Happy International Indie Music Season! Well, it’s not quite started yet: the three-month project (IIMS for short) starts on 17 July with a three-day conference and performances series, which has been designed as “a platform for the global music industry and China to meet”.

Music Ally China is an official partner of the event: our CEO Paul Brindley will be speaking, while journalist Jay Kogami will be chairing a panel on behalf of Music Ally Japan, which also features adviser Takuya Yamazaki.

Hi-res audio firm MQA is also a strategic partner for IIMS, with CEO Mike Jbara hosting a panel on tech and lifestyle trends driving music innovation.

Other themes covered at the conference will include global trends; copyrights and protection; operations and development; and culture, tech and media. Allyson Toy (Twitch), Helen Smith (Impala), Lei Wang (Tencent Musician), Long Ji (Xiami), artists mxmtoon and Yehaiyahan, and Rosie Lopez (Tommy Boy) are among the speakers.

Organiser Kanjian Music (our partner for Music Ally China) will be making the panels and performances available to watch on a host of platforms, including YouTube, Facebook, Twitch and a range of Chinese services.

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