brixton academy

We reported last week on VR music startup MelodyVR’s financial performance in 2019 – £195k of revenues but a net loss of nearly £15m.

The company is continuing to explore new partnerships to grow its business, though, with the latest being a deal with Live Nation in the UK.

The pair will launch a series of live concerts from the O2 Academy Brixton venue in London, with fans able to buy tickets to watch online – in 360 degrees and/or virtual reality via MelodyVR’s app on smartphones and Oculus VR headsets.

No artists have yet been announced for the ‘Live From O2 Academy Brixton’ shows, for which Ticketmaster will be the exclusive ticketing provider – although they’ll also be sold within MelodyVR’s app.

The news follows MelodyVR’s work with the Wireless Festival’s virtual replacement this week, attracting more than 132,000 viewers, and also its weekly ‘Live from LA’ series of livestreams from its own studio in Los Angeles.

Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!

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Stuart Dredge

Music Ally's Head of Insight

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