If there’s one thing we’ve learned about livestreamed concerts during the Covid-19 lockdown, it’s that fans relish interactivity: at its simplest level seeing an artist read and respond to comments in between songs.

Genius is going further though: it’s launching a new “performance-oriented livestreaming and experiential platform” called Genius Live, with lots of interactivity.

Wiz Khalifa will be first to play a Genius Live concert this Thursday (9 July). It’ll be free to watch, and fans will be able to vote on the setlist, leave tips, chat to one another, and spend money on “special purchases” including getting a shoutout from Khalifa, or even going virtually ‘on stage’ with him.

All this will happen on Genius Live itself, but the concert will be simulcast out to YouTube, Instagram, Facebook and Twitch too.

Voting on the setlist will be free; joining the ‘watch party’ will cost $10; asking for a shoutout will cost $100; and asking a question $200.

Proceeds from this concert will go to the Black Political Empowerment Project. Genius says more artists will be playing Genius Live concerts in the months ahead.

Music Ally’s next Learn Live webinar will help you build the strategies for artists to thrive in new international markets!

Music Ally's Head of Insight

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