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Report: half of US 9-12 year-olds play Roblox every week


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People in the music business (us included) bang on about Fortnite a lot, but we think Roblox is another gaming platform that should be less under the radar for our industry.

A new report by children’s media research firm Dubit offers some stats that might help. “Half of all children aged 9-12 in the USA play Roblox every week, logging over 1.5 billion hours a month on the platform,” it explained.

Roblox isn’t a game: it’s a platform full of games created by users – YouTube is its equivalent in the video world. There are more than 115 million of those users every month.

“Games can quickly grow to over 600k concurrent players, and the most popular have over 1 billion plays,” added the report. The top game on Roblox earns more than $10m a year, while the top 100 games average $420k of annual revenues.

There’s plenty more in the report, while you can read here about one of the first music games on Roblox, AI-powered creation app Splash. Which, by the way, has now racked up more than 7.7m visits since its launch in mid-May.

This might also be a good time to also remind you of our participation in the BPI and ERA’s ‘New Kids on the Block’ insights event on 23 July, where Roblox will definitely be on the agenda.

Stuart Dredge

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