To adapt the old cliché about buses: you wait ages for a music livestream startup to arrive, then two come at once! Except actually, the two are arriving just after what feels like another couple of dozen. Can FanTracks and Bulldog DM stand out from the crowd?
FanTracks is launching with a prominent artist at least: rock band Bush, who’ll be livestreaming a concert on its platform this Saturday (18 July). They’ll play a 70-minute set from a studio, with fans able to choose different camera angles, tweak a four-channel audio mixer and access ‘AR experiences’.
FanTracks also says its platform will be capable of hosting pre-show channels, merch deals, virtual signings and post-show Q&As.
Meanwhile, Bulldog DM is more of a technology provider, and worked with Genius on the latter’s recent Genius Live concert with Wiz Khalifa. Its tech has also been used to stream more than 75 artists and more than 200k hours of content since the start of the Covid-19 pandemic, according to Billboard.
What’s new for Bulldog DM is a new service that will help artists sell tickets directly to their fans for livestreams delivered from their own websites. It includes a multi-camera solution for Instagram Live broadcasts – so artists don’t have to use a regular smartphone.