live nation

The latest music company making promises about how it plans to make its senior management more diverse is Live Nation.

“We commit to increasing diversity at every level of our company. This will start at the very top with our Board of Directors, where we plan to nominate more Black, indigenous and people of color (BIPOC) and women candidates as we strive towards having at least 30% of our directors be diverse by 2025,” explained CEO Michael Rapino in an open letter to staff.

“In the United States, we plan to have doubled our Black leadership representation, and to have increased our overall racially/ethnically diverse leadership representation to 30% by 2025. We’ll be investing at least $10 million globally over the next two years as we expand and launch new programs focused on developing, promoting and hiring Black and underrepresented talent as we work to bring our overall employee population to parity across race and gender in every country.”

Rapino also promised to increase Live Nation’s spend with Black and minority-owned vendors – for example those providing kit and services for live shows – and to set up an ‘Equity Accountability Board to monitor the company’s efforts, among other measures.

Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!

Avatar photo

Stuart Dredge

Music Ally's Head of Insight

Leave a comment

Your email address will not be published. Required fields are marked *