Pitbull is the latest artist looking to do more with livestreaming and video content, and he’s found a partner to help.
He’s working with US firm LiveXLive in a “multi-year revenue-share content partnership” that will see Pitbull play a series of pay-per-view livestream concerts, while also launching a video podcast (or ‘vodcast’). The latter will be distributed through PodcastOne, the podcasting network that LiveXLive recently bought.
The first livestreamed concert will be on 12 September, as part of a run of four weekly events for which tickets will cost $9.99 a pop from LiveXLive’s site and apps. Tickets won’t be the only revenues either.
“Sponsorship opportunities and exclusive content will be available for brands in key categories,” explained LiveXLive’s announcement, which also trailed future “VIP, merchandise, meet & greets and subscriptions” plans.
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