Mano Kors /

Slowly but surely, the crossover between Amazon Music and its parent company’s Twitch subsidiary is growing.

Amazon Music’s channel on the livestreaming platform has been ramping up during the Covid-19 pandemic, and the streaming service has also been throwing some promotional weight behind artists’ own streams on Twitch.

Now it’s launching a series of ‘Amazon Music Sessions’ of its own, which it describes as a “multi-week run of performances, Q&As, discography discussions and community interaction” from artists.

The next one is tomorrow (16 July) with Lianne La Havas, James Gillespie and Malik Harris, with next week’s show (23 July) set to feature KSI and Yonaka.

Amazon Music is providing the branding, while Twitch is working with esports company Blast to produce the new weekly show.

Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!

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Stuart Dredge

Music Ally's Head of Insight

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