amplify london

In February this year we wrote about Amplify London, a new partnership between YouTube Music and UK charity the London Music Fund to support grassroots projects for young musicians.

Now the first five projects to benefit have been announced, which will reach up to 200 11-21 year-olds across London in the UK.

The projects include: a music studio for youth club Ambition Aspire Achieve, which works with vulnerable 12-14 year-olds; songwriting programme Voice Against Hate, which promotes respect and tackles hate in schools; six-day summer camp Girls Rock London in 2021 for young women and trans youth to learn instruments and form bands; six-week training programme for young rappers, producers and sound engineers Ruff Sqwad Arts Foundation; and three-week summer songwriting camp Windrush Amplified, for vulnerable 11-16 year-olds.

Youth music charity Sound Connections and YouTube Music will be helping the projects out, with a second round of funding due to open in spring next year.

“At a time when small, grassroots music organisations are facing unprecedented and difficult times, we are thrilled to be announcing this support. These five projects will reach young people who will be most adversely affected by the current crisis over the next 12 months,” said Chrissy Kinsella, CEO of the London Music Fund.

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Stuart Dredge

Music Ally's Head of Insight

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