Bandcamp has held four of its special sales – Fridays where the platform waives its revenue share of all music and merch sales – since March, in response to the Covid-19 pandemic and the Black Lives Matter movement.
According to CEO Ethan Diamond, those four days generated more than $20m of sales for artists and labels on Bandcamp – a big chunk of the $75m spent on the platform since March. Diamond revealed the figures alongside an announcement to build on the success so far.
“Because the pandemic is far from over, we’ll continue to hold Bandcamp Fridays on the first Friday of every month until the end of the year,” he wrote. The next day is set for 7 August, then 4 September, 2 October, 6 November and 4 December.
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…