Streaming service Pandora is getting into the livestreaming game with a series of performances branded Pandora Live.

The first one takes place next week (28 July) with country star Kane Brown, with the promise of more “across country, Latin, R&B, pop, and rock” to follow this year.

Besides streaming performances live, Pandora said that there’ll be additional interactivity: “Select attendees will receive access to virtual meet and greets, Q&As with the artist, exclusive merchandise, live chat functionality, and more.”

Kane Brown’s performance will also feature an animated short film, and the promise of “celebrity cameos”. Meanwhile, the streaming service will get follow-on content too: a ‘Pandora Story‘ with their commentary interspersed with songs.

SiriusXM will be re-broadcasting some of the concerts. In separate news, Pandora is also launching a wider test of its interactive voice ads, which listeners can speak back to.

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