Marketing

Spotify answers some questions about playlisting policies


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This should be received wisdom by now, but still isn’t: getting on streaming playlists isn’t a marketing strategy. It’s certainly part of a wider plan, but putting your faith entirely in getting a prominent slot on a playlist is a big eggs-in-one-basket mistake.

And besides, in 2020, it’s all the other activity and your story as an artist that’s most likely to lead to playlist recognition.

Enough of our views though: Spotify has been putting some common questions to its playlist team, and publishing the answers on its blog.

Among the bits that jumped out for us: “Blog write ups and radio play are not at all essential in piquing the interest of our editors. The information you give us when you pitch is the essential connector between your release and us.”

Naturally, Spotify wants artists to be using its playlist pitching tool regularly.

“Followers and monthly listeners don’t factor into our decisions,” is another claim, while there’s also a clear warning not to pay for placement on non-Spotify-curated playlists.

“If someone or a third party company is offering placement on a playlist in exchange for money, this is a streaming manipulation service that goes against Spotify’s guidelines for music promotion… we routinely remove user-generated playlists that claim to offer this, so it won’t benefit you in the long run.”

There’s plenty more in the blog post.

Stuart Dredge

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