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Snoop Dogg / DMX Verzuz battle broke viewing records


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Fresh from striking an exclusive deal with Apple Music, the Verzuz battles series garnered its highest viewing figures yet from its latest episode.

That’s the one where Snoop Dogg and DMX went head to head in a ‘battle of the dogs’ last Wednesday (22 July). Verzuz posted the stats itself, noting that the battle had more than 525,000 concurrent (simultaneous) viewers on Instagram at its peak, and more than two million viewers overall.

The broadcast generated 1.75bn impressions; sparked 168% more tweets than the previous record battle; and was a pretty big hit on Apple Music too.

https://www.instagram.com/p/CDCR9K2D-2s/

On that platform, it had more than 600,000 concurrent viewers at its peak, and more than 1.4 million overall. According to Verzuz, that’s broken the “all-time Apple Music livestream record” – not bad for your first post-deal broadcast with the new partner.

Stuart Dredge

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