‘Tencent Musician’ is Tencent Music’s program for independent artists in China, offering them distribution and promotion across its three streaming services. To celebrate the initiative’s third birthday, Tencent Music (TME) has published some figures.
“The program has generated 590 million yuan in revenue for original music content creators since its inception,” it announced. That’s around $84.3m. The initiative has seen artists release 850k tracks on TME’s services, generating more than 400bn streams.
The company also said that the first ‘One Hundred Million Yuan Incentive Project’ run by Tencent Musician helped more than 40% of its artists double their incomes, adding that since the Covid-19 pandemic began, it has organised 50 livestreamed concerts with artists that have reached an audience of nearly eight million people.