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Call us cynics if you like, but if we were a prominent tech company publishing our first ever diversity report, showing that our leadership team (VP and above) was 74.2% white and 69.7% male, we’d do it on a day when four even bigger tech companies were hogging most of the headlines with an antitrust hearing.

Snapchat’s parent company Snap did exactly that, and it’s the latest stash of data showing where improvement is needed in the tech sector’s diversity.

“Overall, women made up 32.9% of Snap’s global workforce in 2019, an increase of 0.9% from 2018,” explained the report, while noting progress (an increase of 9.6%) in its VP+ population. That said: “Gender balance within our tech teams remains low: women make up 16.1% of our tech teams and just 6.7% of our tech teams’ leadership.”

Meanwhile: “Black/African American and Hispanic/Latinx remain underrepresented in Snap’s US workforce: 4.1% and 6.8%, respectively. These increased by just 0.6% and 0.5% in 2019.

“Again, the lack of diversity is most pronounced in tech roles: 91% of our team members in these roles are White or Asian.”

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Stuart Dredge

Music Ally's Head of Insight

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