laura marling livestream - credit Joel Ryan

The founders of music management company ATC Management have launched a new firm called Driift, to produce and promote ticketed online concerts.

The team has already worked on recent livestreams for Laura Marling (who sold 6,500 tickets for her recent Union Chapel concerts), Lianne La Havas and Dermot Kennedy (who Driift says sold more than 30,000 for a show last week) and is planning upcoming gigs for Biffy Clyro and Sleaford Mods.

Driift says it will be handling ticketing, production, licensing, rights management and digital marketing for online concerts. Independent label Beggars Group is a founding investor and shareholder in the new company, which is being run by ATC’s Ric Salmon and Brian Message.

“Ticketed live streaming is currently a space that no one controls, and we believe there is a long-term and commercially viable business here,” said Salmon.

“If we get this right, ticketed streamed productions, whether live shows or something not yet dreamt of, can comfortably sit alongside promotional videos, traditional live shows and other ways fans and artists relate,” added Message.

For more on that, read this timely blog post from Midia Research’s Keith Jopling, who’s been thinking about what needs to happen for paid livestreams to do that.

Photo credit: Joel Ryan

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