Marketing

Twitch to feature artists in its first ever ‘music month’


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Twitch is building on its recent growth of music livestreams by launching its first ever ‘Music Month’.

It’ll be spending August promoting some of the musicians who are operating on its platform, including featuring their streams on the service’s homepage and its own official channel. The latter will include a show every Friday called ‘Follow Fridays: Music Edition’ which will focus on clips from musicians.

Meanwhile, Twitch is also launching a ‘community development program for music’, which will offer advice and tips for people streaming in the platform’s Music & Performing Arts category to help them build their audiences and improve their broadcasts.

This program will last for six weeks, but Twitch says it hopes that it will become a recurring thing in the future.

Stuart Dredge

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