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Motown’s latest artist accelerator will be run virtually


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Storied label Motown Records is holding its second accelerator for artists this year, although thanks to Covid-19 the program will be virtual this time round.

The 12-week program will see four artists from Detroit – Madelyn Grant, Curtis Roach, B Free and Sara Marie Barron – sharing $20k in grants and working with the label and its mentors. Motown said they were chosen from 474 applications for this year’s Motown Accelerator.

“It’s crucial, now more than ever, to help artists navigate their careers,” said the program director Suai Kee. “We’ve had to make programming adjustments, of course, all meetings are virtual, including what would have taken place during trips to New York and Los Angeles in past programs.”


Written by: Stuart Dredge