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When we interviewed Amazon’s music boss Steve Boom earlier this year, we asked him if Amazon Music might follow Spotify’s push into podcasts. “I can’t talk much about it… we’ve been noting with interest how much time they’re spending on podcasting, but I don’t really have much to say on it,” he said.

That may change soon: media news site The Desk claims to have seen a copy of an email to podcasters from Amazon with a licensing agreement attached.

“Hello Podcaster, we’re excited to let you know that Amazon Music and Audible will be adding podcasts to our respective services, including Amazon Music’s free tier,” explains the email, which was republished by the website.

“Agreeing to add your content ensures your podcast(s) will be available to Amazon Music’s rapidly growing audience of over 55 million customers.”

Audible isn’t new to podcasts: it has commissioned a range of original shows already. But it’s a significant move for Amazon Music, and also potentially a big boost for podcast listening on the company’s Echo smart speakers.

Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!

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Stuart Dredge

Music Ally's Head of Insight

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