Marketing

Beck teams up with Nasa for an AI-powered visual album


Tags:

Beck released his ‘Hyperspace’ album in November 2019, but now it’s getting reimagined in an interesting way: as a visual album called ‘Hyperspace: A.I. Exploration‘.

It’s a partnership with space agency Nasa, pulling in mission images, visualisations, animations and data, using several AI technologies (computer vision, machine learning and generative adversarial neural networks to be specific).

“Actual Nasa expeditions and data are transformed into vivid new universes ‘imagined’ by an emerging new kind of creative intelligence,” as the blurb puts it.

Creative studio Osk is the other partner here, on the tech and design front. It’s a really creative idea to put a visual spin on an album.

The space theme will continue through the upcoming limited-edition vinyl release of the album, with a 24-page booklet with AI images and Nasa data for each track.

Stuart Dredge

Read More: Marketing News
Leave a Reply

(All fields required)