“Have you been listening to your favorite rappers since Day 1?” asks Spotify’s latest spin-off website, complete with a big red button tagged ‘Prove It’.

Proving it involves signing in to Spotify to be told which hip-hop stars you were listening to early. “An exclusive group of fans that have been riding with an artist the longest,” in Spotify’s words.

“This isn’t a measure of streaming an artist the most. It’s a measure of how early you listened to an artist on Spotify… In this case, we look at the first 15% of fans who listened to an artist on Spotify, before others.”

People who qualify will get virtual cards denoting gold (if they were in the earliest 7-15% of listeners), platinum (4-6%) or diamond (1-3%) status, which can then be shown off on socials.

It’s a fun idea, albeit one restricted by the fact that the data only goes back to 2013: so fans who were listening on Spotify before that (or, heaven forfend, on old-fangled vinyl, CDs, mixtapes etc) may be denied their rightful bragging honours.

Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!

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Stuart Dredge

Music Ally's Head of Insight

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