TikTok isn’t the only short-videos app from China to be making a big splash. Tech firm Joyy’s latest financial results reveal the growth of its app Likee, which has a similar community of people creating videos with special effects and music.

The app, formerly known as ‘Like’, saw its average mobile monthly active users grow by 86.2% year-on-year to 150.3 million people last quarter, according to Joyy.

This isn’t just about users in China: Joyy’s chairman and CEO David Zueling Li said that the company had been focusing on “cultivating Likee’s global ecosystem by diversifying its content offerings, refining its product features, and tailoring its expansion initiatives to different regions”.

One of those regions was India, but Likee was banned there in June as part of the same Chinese-apps-cull that removed TikTok from the app stores.

TechCrunch reported that the US is Likee’s second largest market, and that it was downloaded there nearly 7.3m times between early July and early August as speculation about a TikTok ban there grew.

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Stuart Dredge

Music Ally's Head of Insight

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