Soundtrack Your Brand is one of the companies providing music for businesses, from bars, cafes and gyms to hotels, offices and shops. It launched in 2014, co-founded by Ola Sars, previously of Apple Music precursor Beats Music. Since then it has raised funding rounds (of $10.9m in 2015 and $22m in 2017) although it got some new competition last November with the launch of Apple Music for Business. Now Soundtrack Your Brand has a high-profile new licensing deal with the biggest label of all: Universal Music Group.

The deal is global (excluding China) just in time for many of the public businesses that use the service to reopen after the Covid-19 lockdown. “In Soundtrack, we have a partner whose technological and strategic reimagining of an evolving business-to-business model will support us in ensuring creators are valued and fairly compensated,” said UMG’s SVP digital strategy and business development James Healy.

Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!

Avatar photo

Stuart Dredge

Music Ally's Head of Insight

Leave a comment

Your email address will not be published. Required fields are marked *