Startup Lickd has signed its second major label licensing deal in a matter of months, adding an agreement with Warner Music Group to the UMG deal that it announced in June.
Lickd will now be adding “millions” of WMG tracks to its catalogue, which it, in turn, licenses out to YouTubers for use in their videos.
The company is trying to help commercial music generate royalties in an area that has traditionally been dominated by royalty-free production music. “Over the last 12 months we have seen more and more creators flock to the Lickd platform which underscores just how important using licenced popular music is in video,” said Lickd boss Paul Sampson.
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