The Covid-19 lockdown has been very tough for classical musicians in the live sense, but if there’s a silver lining, it may be classical’s performance on streaming services. A new report co-published by Deezer, British industry body the BPI and the Royal Philharmonic Orchestra (RPO) aims to show the growth, using data from Deezer.
Globally, the service saw a 17% increase in classical listeners between April 2019 and April 2020, but the report highlights younger listeners (those under 35 – good news early thirtysomethings worrying that you’re not young any more!) in particular. In the last year, 31% of Deezer’s classical listeners in the UK were under 35, while this age group was also the most likely to have listened to orchestral music during the Covid-19 lockdown according to the RPO.
One thing that’s harder to tease out: how many of these people are actively seeking out classical music, as opposed to (for example) chillout or focus playlists during lockdown – categories where classical performs well. You can read the full report here.
Image by Triff / Shutterstock.com