The print edition of NME shut down in 2018, 66 years after its launch as New Musical Express. However, the NME brand has continued online, and in 2019 it was acquired by Singapore-based music/tech company BandLab Technologies.

Now BandLab is launching a dedicated NME Asia site, promising daily music and pop culture news with an initial focus on Singapore, Malaysia and the Philippines. NME Asia has already hired a regional editorial team and commissioned freelance journalists from the region, with the message being one of bucking the recent trend of tough times for traditional music media.

Today’s launch follows last year’s launch of NME Australia, which BandLab says it now attracting more than half a million readers a month. While NME Asia will cover games, films and TV shows alongside music, it will have a dedicated ‘regional artist spotlight’ every month, promoting local artists.

Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!

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Stuart Dredge

Music Ally's Head of Insight

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