Marketing

Cardi B and Megan Thee Stallion give away $1m on Twitter


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Generally, if we see a celebrity giving away money on Twitter, we assume they’ve been hacked and it’s a scam (and pro tip: if Elon Musk is giving away bitcoin, it’s NEVER the real Elon Musk…) But here’s the exception that proves the rule: Cardi B and Megan Thee Stallion really have been giving away $1m on Twitter, as part of a marketing partnership with Twitter itself and payments platform Cash App. It’s around the pair’s current single ‘WAP’.

“To all everyone supporting #WAP we see you!! we’re partnering with Twitter and Cash App to celebrate all the powerful women out there by giving away a total of  $1 million dollars,” tweeted both stars.

Fans were asked to reply with their ‘cashtag’ (their unique identifier on Cash App) for a chance of getting a slice of the million dollars, with Cardi and Megan later retweeting some of the grateful posts from people (screenshots of the money hitting their accounts included) who were chosen.

 

Image by Chrisallmeid (CC BY-SA 4.0)

Stuart Dredge

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