We’ve written about the huge audiences for esports tournaments before, and the opportunities for artists to perform live at these events. Now Universal Music Publishing Group (UMPG) has spied an opportunity for songwriters too. Its China arm recently organised a songwriting camp with Riot Games China – the local division of the publisher of League of Legends, one of the most popular games used for esports.

With a theme of ‘esport spirit’, the camp saw 14 of UMPG’s songwriters coming up with six songs that Riot Games will be using to promote its 2020 League of Legends World Championship. The tournament begins in Shanghai on 25 September.

Riot Games is no stranger to the music industry: it has a deal with distributor Fuga for the music in its games, and has launched virtual bands including PentakillK/DA and True Damage, using its big events as their promotional launchpad.

Music Ally’s next Learn Live webinar will help you build the strategies for artists to thrive in new international markets!

Music Ally's Head of Insight

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