YouTube’s 24-hour debut record has fallen again, with BTS unseating their K-Pop compatriots Blackpink. The former group’s new single ‘Dynamite‘ did 100.1m views in its first 24 hours on YouTube, overtaking the 86.3m record set by the latter’s ‘How You Like That’ in June.
‘Dynamite’ also broke YouTube’s record for the most concurrent viewers for a video premiere on the service, with more than three million trumping the 1.7 million who showed up for the Blackpink track’s debut.
Something worth noting: ‘Dynamite’ is BTS’s first track to be recorded entirely in English, and while singing in Korean has hardly been an impediment to the group’s global success so far, the language switch may have given the new single a bit of extra momentum.
That said, the famous BTS Army fanbase’s determination to retake a YouTube record held in the past by the band’s ‘Idol’ and ‘Boy With Luv’ videos shouldn’t be underestimated either.
‘Dynamite’ isn’t just a YouTube hit: it was streamed 7.8m times on Spotify on its release day to top that service’s global chart. There’s a bigger strategy at work here though: already this morning BTS have released two new remixes of the single: one acoustic and one EDM.
BTS may have set a new milestone for YouTube 24-hour views, but what’s that shimmying over the horizon? A new single from Blackpink and Selena Gomez called ‘Ice Cream’, which will be released on Friday (28 August). Expect a big marketing push, and their own superfan army (‘Blinks’) who’ll be doing their utmost to retake the record – and continue K-Pop’s march into western pop culture.
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