Marketing

Spotify’s first esports partnership is with Riot Games


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Spotify has announced its first marketing partnership in the esports world, and it’s with one of its biggest players: Riot Games, the publisher of League of Legends.

“Spotify is also now the official — and exclusive — audio-streaming partner for League of Legends global events,” announced Spotify.

What does that mean? For starters there will be a dedicated League of Legends hub on Spotify gathering music (the game’s soundtrack already has more than 4.8 million monthly Spotify listeners), podcasts and playlists around the game.

The companies are also working on some exclusive podcasts based on big League of Legends tournaments, while Spotify will put some promotional welly behind the ‘Worlds Anthem’ track that is being created for the League of Legends World Championship Finals later this year.

This is just the latest music partnership for Riot Games. We wrote last week about its songwriting camp with Universal Music Publishing Group China, while it also has a longstanding distribution partnership with Fuga, and has launched its own virtual bands Pentakill, K/DA and True Damage.

Stuart Dredge

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