Marketing

StreamElements reveals the top music channels on Twitch


Tags:

Livestreaming industry company StreamElements has published its latest ‘State of the Stream’ report, using data from analytics firm Arsenal·gg.

It includes some new data on Twitch and its ‘music & performing arts’ category, which the report claims generated 17.6m hours of viewing in July 2020 – up by 387% year-on-year.

The usual caveat applies for this growth: it’s still a small percentage of overall watch-time on Twitch. The report claims that Amazon’s service had 1.4bn hours of viewing in July overall, so the music category was less than 1.3% of the total.

The League of Legends game alone generated 128m viewing hours in July – more than seven times that of music and performing arts.

Still, growth is good, and StreamElements’ report includes a list of the top 10 channels in the category. Dance festival Insomniac tops the list with 1.5m viewing hours in July, followed by channels from Desert Hearts Records, Beatport, 20secondsViral, Monstercat, Mad Decent and Anjuna.

As you can tell, dance music is currently enjoying a prominent role in Twitch’s music growth.

Stuart Dredge

Read More: Marketing News
Leave a Reply

(All fields required)