Hot on the heels of announcing a big partnership with Spotify, the publisher of esports hit League of Legends is bringing its virtual K-Pop artist back with new music.
Riot Games launched K/DA two years ago as a group of avatar characters – each voiced by a real singer. Their debut live performance at the League of Legends World Championship in 2018, with all manner of augmented-reality whizziness, has been watched more than 40m times on YouTube, while the official video for that track (‘Pop/Stars’) has more than 366m views.
Anyway, now K/DA are back, still with two members of real K-Pop group (G)I-DLE providing vocals for two of the characters. The new track is called ‘The Baddest‘, and it comes ahead of a full EP with the same title, to be released later this year.
Riot Games said that the group’s sound is expanding beyond K-Pop, and that the human aspect to the lineup will be more flexible.
“Artists featured in The Baddest and the rest of the songs on the upcoming EP will be collaborators, allowing K/DA to welcome a much larger roster of amazingly talented musicians to join them in their comeback,” explained the company.
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…