Another day, another artist reaching a carefully-targeted audience via an app that isn’t a social network or DSP.

Gen Z favourite Declan McKenna collaborated with music teaching app Yousician to connect with his fans via a private livestream and, perhaps more interestingly, via some lessons from the man himself.

The thinking is simple: if you use Yousician to learn guitar, there’s a good chance you’re a fan of the likeable anti-establishment singer-songwriter too, and you’ll feel more connected to McKenna in a space that’s special to you – a music learning app – than on a standard livestream or Youtube video.

McKenna made videos of himself teaching his guitar parts to two of his songs, “Daniel, You’re Still A Child” and “Beautiful Faces”, available to subscribers.

It’s another example of an artist zeroing in on the characteristics of their fanbase and giving them what they want: increased interactivity and closeness to an artist – in a platform they use to be more like their hero.

Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!

Joe Sparrow

Joe SparrowEditor

Editor, Music Ally

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  1. Beautiful illustration on how to play his song on yousician. So, happy that I found your blog. Thank you for posting this useful information over here. Appreciative content. I love reading this article. I would surely come again in this site to learn more.

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