Marketing

Tom Walker is quizzing his fans in his new Alexa skill


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The latest artist to get their own Alexa skill for Amazon’s smart speakers is Tom Walker, for whom Sony Music UK has launched ‘No. 1 Fan Music Quiz‘.

It’s a daily quiz where Walker sets the questions (about his own “songs, musical training and celebrity friends”) and fans test their knowledge by answering them. The skill will also enable fans to enter a prize draw to win a signed poster of the artwork from Walker’s new single.

“We’re viewing applications such as Alexa Skill as an extension of an artist’s channels and a way to grow and engage their audience,” Dorothy Hui, VP of digital and audience development at Sony’s 4th Floor Creative team, told The Drum.

“In the same way that an artist builds social profiles with conversations and content that expresses their personality and interests outside of music, voice technology is no different. It’s a way to get fans closer to the artist by hearing and interacting with their voice… Conversational user interfaces will impact how we build artist brands and help fans discover new music.”

Stuart Dredge

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