Electric Jukebox

Roxi is the UK-based music streaming and karaoke service formerly known as Electric Jukebox, which until now has found its way into people’s living rooms via its own set-top box hardware.

That’s changing: the company has just announced a deal with UK satellite broadcaster Sky to make its service available through the latter’s Sky Q set-top box too.

It’s being described as an exclusive deal: “something competitors Virgin Media and BT don’t have – and won’t have” according to Roxi.

However, the company added that it will be making its service available on “other third-party smart TVs in due course” – just not via the direct competitors to Sky “for a considerable period of time”.

The service, which includes a catalogue of 55m music tracks as well as karaoke, a music trivia game and streaming radio, will cost £6.99 a month for Sky Q customers, undercutting the standard £9.99 price for bigger streaming services.

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Stuart Dredge

Music Ally's Head of Insight

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