Marketing

Warner Music Latina launches a mobile game for Kidd Keo


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Kidd Keo is a Spanish hip-hop artist signed to Warner Music Latina, and now the label has launched an official mobile game for his new album ‘Back To Rockport’.

Released for iOS and Android, Back To Rockport – The Game is an endless-runner game in the same vein as app hits Temple Run and Subway Surfers.

Fans play as Kidd Keo, running through the fictional city of Rockport collecting coins and avoiding paparazzi photographers.

The game is free with no in-app purchases, so it’s a promotional thing, with regular ads in between sessions directing fans to stream the album.

Kidd Keo’s character can also be customised with outfits based on the clothing being sold from his real-life merch store too.

The game was a collaboration between Kidd Keo, Warner Music Latina, Firepit Tech and Juego Studio.

Stuart Dredge

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