Marketing

Fortnite is launching a new series of in-game music concerts


Tags:

Since May, video game Fortnite has had its own permanent music venue: the ‘Main Stage’ in its Party Royale modeDiplo, Steve Aoki and Deadmau5 were among the first artists to play events there, but now the game’s publisher Epic Games is launching a regular series of live concerts.

Branded ‘Spotlight’, the first takes place on 12 September and features Dominic Fike, with two rebroadcasts after the initial live session. The company has built a dedicated sound stage in Los Angeles to host the physical performance, with further concerts planned for 19 and 26 September.

“We’re creating this platform to work with artists — big artists and up-and-coming artists,” Epic Games’ head of global partnerships Nate Nanzer told Variety, adding that the concerts will be free to all, without any plans for ads or sponsorships, but that Epic is paying artists for their performances.

He also talked to The Verge. “This is a tour stop. If you’re on tour, you want to stop on the Fortnite stage. It’s a unique way to get in front of an audience that maybe you’re not reaching through other means.”

How the public performance royalties work for these events remains unclear.

Stuart Dredge

Read More: Marketing News
Leave a Reply

(All fields required)