Sony Music steps up its podcasting with nearly 40 new shows


Sony Music has been signalling its podcasting ambitions with a series of partnerships over the past year. Now it has revealed nearly 40 new shows resulting from those deals – and they’re all launching this year.

The unveiling happened at the major label’s first IAB Podcast Upfront presentation, with shows in categories including true crime, politics, current events, and social / racial justice, as well as music.

On the latter front, two of the new shows talked about at the upfront presentation were My 90s Playlist with hosts Tracy Clayton and Akoto Ofori-Atta, and a music/sports show from NFL reporter Lindsay Czarniak. “We have a broad strategy and we want to be in every genre. We feel like we have a great story and want to be attracting advertisers,” Sony Music’s digital chief Dennis Kooker told Bloomberg.


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Stuart Dredge

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